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More than ever, customers are using social media to research products.

A Challenge for many marketers is deciding where to spend their time within the realm of the internet to create an online presence for products and services. There are countless social networking sites out there, and it seems impossible to maintain a presence on all of them while achieving the same success.

In this eBook, we give you the fundamentals to get started with the 4 most popular social networks that are widely recognized and used: Facebook, Twitter, LinkedIn, and YouTube.