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If you want to measure your way to success, you need to know how you define success. That means taking a hard look at your digital marketing goals, which starts with knowing what those goals are. Of course, the ultimate goal for any marketing effort is to increase revenue. But not every digital marketing strategy is set up to do that in a direct way, so it is important to consider other goals as well.In this guide, learn how to create a metrics plan for your digital marketing strategy which will in turn force you to create goals for your marketing campaigns. We give you 8 Essential Digital Marketing Metrics as a starting point to focus on key areas of your marketing strategy. Including: ROI, Conversion Rate, Cost per Lead, CTR (Clickthrough Rate) just to name a few.

Don't miss this essential FREE guide on digital marketing measurement in 2014!