Selling indirect is a great way to go to market—but it presents some unique challenges. With the right tools and strategy, your distribution chain can thrive.
Just like an internal sales team, you need the right distributors and dealers to sell your products. Attract the right partners to you and recruit the moment they’re ready with partner-focused landing pages, sign-up forms, and nurture campaigns.
Even the right partners still need a great onboarding process to sell with confidence and success. We’ll help you create training materials to bring new partners onboard with a clear expectations and a comprehensive understanding of your products and the value they provide.
You know closing a deal is no easy task. We can guide you in assisting your partners with the conversion process. We create partner portals with high pipeline visibility so they know where their leads are at all times, and when it’s time to seal the deal, they’ll have access to approved content for the proposal.
Assigning a lead to the right partner is difficult, especially when it comes to avoiding conflict between partners. We can help define your lead distribution parameters and automate the process to ensure the right partners get the right leads—without the fuss.
Partner incentives can quickly get messy if you don’t have full visibility into your partners’ activity. Achieve full visibility and develop incentive programs right for your distribution network based on real-time partner activity.
Partners are selling themselves even when they’re selling products on your behalf. We’ll help you build assets your partners can easily add their logos and information to so you maintain brand consistency and your partners are recognized for their hard work as well.
Nearly half of MDF goes unused by partner networks. Set up an easy-to-use MDF program inside your partner portal where you have full visibility to approve funds and see who’s utilizing your marketing dollars.
Knowing what your partners are doing is a struggle when partners fail to register their leads and deals. Build a simple registration process within your partner portal and have full visibility into all your partners’ activities and who they’re working with.
Partner portals are vital access points for your partners to get information and register deals and leads—but not all portals address every partner need. We can help you develop a robust portal to give your partners access to every tool they need in one place, from one login.
It takes time to create a great content asset—time that’s hard to find when you’re working with a team of partner companies. We’ll help create assets from research to drafting to design that are accurate for your brand and have opportunities for partners to personalize with their name and logo, saving everyone time without compromising quality.
Driving web traffic to you is one thing, but driving future customers to your site is another. We can help you create landing pages, email nurture campaigns, and social media outreach to not just bring in leads—but bring in leads who want to buy from you and your partners.
Your partners can utilize the same great pieces of content you already have on your website with content syndication. Recycle content to your partners and third party websites to extend your reach and build SEO with backlinks to your site.
Partners are often stretched thin when it comes to marketing resources, but taking on the work for yourself puts more stress on your team. We can help you strategically automate partner campaigns so time spent on personalized assets isn’t wasted when there’s no one to press go.
One of the trickiest parts of successful social media campaigns is planning for multiple channels with multiple formats. With social media automation, you can see a complete overview of what content is going on which platform—and you can control when that content posts whether or not you’re at your desk to hit “publish.”
Large-scale marketing campaigns are no easy feat for companies selling indirectly with a partner network. We can help you create campaigns that’ll help you market on a national or global scale while still driving sales to your partners.
Teaching partners how to sell your product doesn’t have to be a grueling training course or webinar. We can help you develop sales playbooks with processes, scripts, and sales tactics to help both your partners and internal team sell like a pro from day one.
Sales packages easily get complex, especially with highly customizable products. A Configure, Price, Quote Engine is a calculator built for your sales packages, including any discounts. You and your partners will be able to give leads accurate quotes in minutes.
Sales content often gets strewn around, leading reps and partners to use outdated and incorrect information when they’re unable to find newer assets. Organize and store all your sales assets in one place in your partner portal, and remove outdated information to ensure your partners have everything they need to sell with success.