Marketing and analysis go hand in hand like ying and yang, or peanut butter and jelly. Every step of your inbound process needs to be documented and analyzed to inform your next steps as a marketer. Otherwise, there's no way to know what works and what concretely doesn't work. Reporting the success metrics with things like email and content offers are clear; check who opened it, how many converted, etc. The metrics to determine the ROI and success of video marketing might not be as cut and dry, especially if you're new to using video in your business strategy.
Most business owners would agree that finding quality employees in today's competitive business market is a challenge. As people scan through job posting after job posting on Indeed or LinkedIn, it can seem difficult to find ways to set your company apart from the rest. But have no fear, we've found the tool that can help you do just that! And I'm sure you're not surprised to hear from us that this talent differentiator comes in the form of video. (We do LOVE all things video-related.)
With all this talk about video and the best places to promote it to get the most ROI, somehow, one of the biggest networks for B2B marketers often gets skipped over. Everyone focuses on Facebook and Twitter, with LinkedIn getting left behind. This is surprising given that there are over 350 million users on LinkedIn. And while that’s not as many as Facebook or Twitter, those users are business-savvy professionals looking to make connections and learn about industries rather than look at pictures of puppies or your last vacation.
When you sit down in a movie theater, you're expecting a full-length spectacular to accompany your buttery popcorn and boxed candy. Very few people would complain if popular movies, like Guardians of the Galaxy 2 for example, were longer, but that same desire does not apply to your business and marketing videos. When it comes to videos online, the shorter, the better. Keep reading for more about video length best practices in online marketing.
As we’ve been telling you for a long time now, video is gaining more and more traction when it comes to effective inbound marketing strategies for businesses. It’s become a staple in the way your buyers learn how to fix their problems (Did you hear about that one lady who built an entire house by watching YouTube video tutorials? That’s our reality, my friends.) It only makes sense that now that you’ve realized the importance of video, you want to be sure you are partnering with the right video production team to create professional videos that are going to resonate with your audience. We know there are a lot of video production services available out there, but here’s what makes ManoByte different:
Think the only kind of videos your business can use are sentimental "about us" videos -- think again! Now, don't get me wrong, there's a time and a place for a thoughtfully crafted company culture video, but it's not your sole option. Not sure what kind of video I'm talking about? "About us" videos are arguably the most common type of corporate video content and look similar to the example below:
Let us start out by congratulating you for merely making it to this blog post. Reason being, you probably landed here because you are one of the very smart business leaders that understand the great value video is offering businesses today. Trust us when we tell you that you are a step ahead of most organizations. What an excellent opportunity for you to move ahead of your competition by using video to grow your business in this strategic way!
While it probably feels like a CD skipping given how much we talk about video (does talking about CDs make us old?) we’re going to keep talking about it and how you can utilize to grow your business. Because hey, we like you. Once you’ve accepted how big a part video can play in the growth of your business, you might find yourself struggling with the specifics, like how to promote it and to who.