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Posts about Social Strategy

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THIS IS A TEST 2:Nurturing Leads and Closing Customers Learn some best  practices for converting strangers to leads, and nurturing those leads so that  you can turn them into customers.  We'll talk about workflows, personalization  and much more.


THIS IS A TEST 3: Nurturing Leads and Closing Customers Learn some best  practices for converting strangers to leads, and nurturing those leads so that  you can turn them into customers.  We'll talk about workflows, personalization  and much more.

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Sponsored Posts: Where Money Matters on Social Media

Social media is an excellent, free tool for companies to use as a method of promoting their brand and targeting their message. Given the audience it can reach, many networks have provided additional marketing tools brands can use to further expand their social media influence. Companies can purchase sponsored posts and work similarly to a television commercial, where the posts show through the feed of a social network. Each social network has its own method to sponsored posts and requires a...

What Facebook Algorithm Updates Mean for Your Social Strategy

Social media platforms are continuously seeking ways to make networks more user-friendly. This can sometimes result in changes that require a shift in a brand's online marketing strategy. Facebook is notorious for updating its website to give users a better experience. Unfortunately, for many business and companies using Facebook as a way to market to consumers, these changes have a less than desirable effect on reaching their Facebook audience.

The 5 Cs of Social Media

The Five Cs are aspects of Social Media Marketing that you will need to consider in all of your consumer engagement initiatives. The 5 Cs are:

Why Some Think Social Media is Bananas

Organizations have spent hundreds of thousand of dollars in efforts to leverage social media. The problem is not the amount of money that they have spent, but what they are spending the money on. Many Executives have said, “I don’t understand the technology” so they think that spending money on technology will be the answer to their problems. This only leads to disappointment and failed social technology projects.

Who is your Social Customer?

A common complaint that we hear from marketing leaders is that they do not have enough time or resources to devout to social media engagement. When digging deeper we find that they often times lack focus in who they are trying to engage. They do not know who their social customer is? Ask yourself who is my social customer? By understanding who your social customer is, you will be able to manage you time and resources better and in addition be more effective in motivating consumers to act.

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