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Inbound Marketing Strategy

How to Leverage HubSpot & Inbound for Medical and Healthcare

By Amy Post | September 6, 2017
Oh the medical industry, how crazy and downright confusing it can be, right?! It's no secret that medical marketing professionals who are trying to cut through all the medical noise face some significant challenges like increased competition, regulations, and massively busy appointment and practice schedules. But, there just has to be a way to squeeze in there to showcase your products and services that you know can help to streamline processes, improve medical efficiencies, and provide better patient care. If only they would just take a minute to hear what you have to say!

Inbound Marketing Strategy

How Manufacturing Companies Can Leverage Instagram

By Megan Prangley | June 14, 2017
Instagram may be the hub of food photos and well-angled selfies, but did you know it also holds massive potential as a marketing tool for those in the manufacturing industry? Whether you're producing office furniture, plastic parts, consumer goods, or anything else, if you're not on Instagram sharing your brand's message - then you're missing out on a pretty big promotional opportunity for your business. Keep reading for a few fun ways your manufacturing company can start using this channel for free today.

Inbound Marketing Strategy

Why You Should Care About BOFU, MOFU, and TOFU

By Amy Post | March 3, 2017
What is ToFu, MoFu, and BoFu? No, these are not a type of Oriental delicacy to be relished in an upscale restaurant, these three terms are shorthand references for the three stages of the inbound marketing sales funnel that are proven to supply great results. 

Internet Marketing

Combining Offline and Online Marketing Strategies

By Beth Jackson | August 12, 2016
When you've been buying lists and pushing ads out for as long as you can remember, it's understandable why inbound marketing may seem foreign to many industries such as manufacturing. However, your strategy doesn't have to be one or the other. Offline marketing strategies can easily be supported by online marketing campaigns and vice versa. The more you can engage your target audience, the better, so why not utilize as many marketing channels as possible? 

Inbound Marketing

3 Things the Women's World Cup Can Teach Us About Inbound Marketing Strategies

By Gillian | July 2, 2015
A little more than a year ago, I wrote a post on this very blog about what the World Cup could teach us about inbound marketing strategy. While those three tips definitely still apply, there is a whole new World Cup underway. In fact, by the time you read this, the finals may already be over.

Inbound Marketing

Things Have Changed: How to Reasses Your SMART Goals

By Gillian | June 25, 2015
Last month I ran a 12K. (Here is where I could lie and say I ran a marathon for dramatic effect, but I wouldn't want to ruin what we have here, which is trust, right? Right.) So I ran a 12K. I started training back in March 2015 for a race in May 2015. Before that, I ran 0 miles in all of 2014. That's zero. Nada. Nil. Zilch. No miles. No running.

Inbound Marketing Strategy

Give your Inbound Marketing Strategies a Summer Makeover

By Gillian | June 23, 2015
Like it or not, summer is already here. So all those big plans you made for when the snow finally started to melt are ready for action, right?

Inbound Marketing Strategy

Intro to Inbound: What is Inbound Marketing?

By Gillian | May 1, 2015
Today, we'll take a cue from Julie Andrews and start at the very beginning: What Is Inbound Marketing? 

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