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Combining Offline and Online Marketing Strategies

Offline marketing strategies can easily be supported by online marketing campaigns and vice versa. The more you can engage your main audience, the better, so why not utilize as many marketing channels as possible? When combining offline and online strategies, here are some main tips to help provide the best customer experience possible:
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3 Things the Women's World Cup Can Teach Us About Inbound Marketing Strategies

A little more than a year ago, I wrote a post on this very blog about what the World Cup could teach us about inbound marketing strategy. While those three tips definitely still apply, there is a whole new World Cup underway. In fact, by the time you read this, the finals may already be over.

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Things Have Changed: How to Reasses Your SMART Goals

Last month I ran a 12K. (Here is where I could lie and say I ran a marathon for dramatic effect, but I wouldn't want to ruin what we have here, which is trust, right? Right.) So I ran a 12K. I started training back in March 2015 for a race in May 2015. Before that, I ran 0 miles in all of 2014. That's zero. Nada. Nil. Zilch. No miles. No running.

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Give your Inbound Marketing Strategies a Summer Makeover

By Gillian | June 23, 2015

Topics: Inbound Marketing Strategy

Like it or not, summer is already here. So all those big plans you made for when the snow finally started to melt are ready for action, right?

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Intro to Inbound: What is Inbound Marketing?

Welcome to the first in our series of instructional blog posts called Intro to Inbound. Over the next few weeks, every Friday will feature a new post on the basics of inbound marketing.


Today, we'll take a cue from Julie Andrews and start at the very beginning: What Is Inbound Marketing?

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