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Inbound Marketing Strategy

Why You Should Care About BOFU, MOFU, and TOFU

By Amy Post | March 3, 2017
What is ToFu, MoFu, and BoFu? No, these are not a type of Oriental delicacy to be relished in an upscale restaurant, these three terms are shorthand references for the three stages of the inbound marketing sales funnel that are proven to supply great results. 

Internet Marketing

Combining Offline and Online Marketing Strategies

By Beth Jackson | August 12, 2016
When you've been buying lists and pushing ads out for as long as you can remember, it's understandable why inbound marketing may seem foreign to many industries such as manufacturing. However, your strategy doesn't have to be one or the other. Offline marketing strategies can easily be supported by online marketing campaigns and vice versa. The more you can engage your target audience, the better, so why not utilize as many marketing channels as possible? To combine offline and online strategies correctly, here are some crucial quick tips: 

Inbound Marketing

3 Things the Women's World Cup Can Teach Us About Inbound Marketing Strategies

By Gillian | July 2, 2015
A little more than a year ago, I wrote a post on this very blog about what the World Cup could teach us about inbound marketing strategy. While those three tips definitely still apply, there is a whole new World Cup underway. In fact, by the time you read this, the finals may already be over.

Inbound Marketing

Things Have Changed: How to Reasses Your SMART Goals

By Gillian | June 25, 2015
Last month I ran a 12K. (Here is where I could lie and say I ran a marathon for dramatic effect, but I wouldn't want to ruin what we have here, which is trust, right? Right.) So I ran a 12K. I started training back in March 2015 for a race in May 2015. Before that, I ran 0 miles in all of 2014. That's zero. Nada. Nil. Zilch. No miles. No running.

Inbound Marketing Strategy

Give your Inbound Marketing Strategies a Summer Makeover

By Gillian | June 23, 2015
Like it or not, summer is already here. So all those big plans you made for when the snow finally started to melt are ready for action, right?

Inbound Marketing Strategy

Intro to Inbound: What is Inbound Marketing?

By Gillian | May 1, 2015
Welcome to the first in our series of instructional blog posts called Intro to Inbound. Over the next few weeks, every Friday will feature a new post on the basics of inbound marketing.   Today, we'll take a cue from Julie Andrews and start at the very beginning: What Is Inbound Marketing?

Inbound Marketing Strategy

The Importance of an Experienced Inbound Marketing Team

By Beth Jackson | April 23, 2015
In any industry, marketing is incredibly important. But as marketing trends shift, it can become difficult for a company to create fresh, effective marketing campaigns on their own. For instance, inbound marketing comes with a whole new set of rules and data that can be a challenge for traditional marketing teams to grasp. A skilled inbound marketing team can help you determine the right types of advertising, build an effective marketing plan, and more.

Inbound Marketing Strategy

How to Know It's Time for HubSpot Help

By Beth Jackson | April 14, 2015
Many businesses wonder when it is it time to get help with Hubspot? There are times when you may become tied up in your marketing strategy and unable to move beyond the obstacles in your way.  You might notice that your follower count decreases or your website is not converting as many sales as you once were. People want to be able to read high-quality content that is free from errors, and they want to be able to navigate your website without any delays or problems. When this happens, it is time to consider seeking help from someone who understands the system. If you are having trouble launching your marketing campaign using HubSpot, it may be time for you to get help. Below are some of the ways you can tell it is time to seek outside HubSpot help.