We hear it from prospects now and then, they want to get all the data and analytics of their marketing efforts, but they don't want to pay for them. "We just can't afford HubSpot right now," they say. And although we do our best to advise them differently, some leave and choose to implement a "band-aid" approach using half a dozen (or more) cheap applications to manage their sales and marketing effectiveness.
Who opened my email? How many people clicked the link? How many people read my blog last week? These are the questions that might drive you crazy when we publish a new blog, or an email announcement goes out. But, if you want a more comprehensive look at your marketing efforts and how successful they are, these questions are just the tip of the iceberg.
Here at ManoByte, we live and breath all things HubSpot. From the inbound marketing strategies we provide to our customers, to our relentless dedication to ongoing learning, and our presence at the yearly INBOUND conference, we are ALL ABOUT HubSpot.
If you frequent the ManoByte blog, you know we dig all things related to the HubSpot platform. (If you don’t know what HubSpot is, it’s the epicenter of all things inbound marketing.) We use it, manage and leverage it for our clients, and we love to learn more about how we can implement the endless features and tools to serve our customers better. So, when HubSpot hosts a major conference like #INBOUND16, we pack our bags for Boston and get ready for several days of major inbound marketing fabulousness.
Ecommerce is truly becoming the way to shop for products. Online shopping in the United States increased 13.8% in 2015. Brands have been investing more of their marketing budget towards online outlets to maximize sales for ecommerce. Shopify is an ecommerce platform that allows your brand to set up an online store easily so that customers can browse, compare, and ultimately purchase from you all online.
With any social media strategy, the use of an analytics tool is required to be able to track the effectiveness of your strategy. These tools not only help track how well your strategy is working but also provide insight into the demographics of your reach and allow you to discover where your strategy lacks, which gives you a basis for planning improvements. Two of the most popular analytical tools available are Google and HubSpot.
In 2006, Brian Halligan and Dharmesh Shah were graduate students at the MIT Sloan School of Management. It was there that the pair conceived of a marketing company that would be able to bring change the way small businesses think about marketing. From this kernel of an idea, and with Shah's personal investment, HubSpot was born. ManoByte uses HubSpot everyday, so our team is intimately familiar with its tools and benefits. We also believe in it. But if you're new to the game and haven't been able to explore all that HubSpot has to offer, this post will outline a little bit about what HubSpot is and why it continues to grow year after year.