We know how much you love your business - but let's be real for a minute: Is what you do and the product and service you provide so amazingly great that everyone who hears about it for the first time goes running right to the checkout? If you're honest with yourself, that's probably not the case. Today's buyers know they have other options awaiting with just a few quick clicks, so they are going to take some time to do some online research and compare your product or service before signing on the dotted line. But that begs the question, how to you ensure you are at the forefront of that research process so they DO buy from you when it comes time? It's all about amplifying your website with content that answers the questions they are asking at each stage of the buying journey.
Inbound marketing has a lot of layers, from blog posts to lead nurturing to landing pages and more, all the elements need to be humming together effectively to obtain optimum results. If even a few mistakes happen along the way, you may be setting your strategy up to fail. So, what do you need to do to ensure you are doing to set yourself up for success? Here are the common mistakes we think you'll want to avoid:
The sales process can be intense, and the point when the prospect asks for a proposal can be a very exciting moment. You are so ready to close that business, grab the profits, and deliver your excellent product or service! So, the minute someone asks for the price you should give it to them, right? Not so fast, partner, believe it or not, that prospect might not be ready to see those figures yet, and you don’t want to be too quick to send them.
Furniture manufacturers work with a diverse customer base from distributors and dealers, to designers and architects, to business owners and end users of their products. Communicating with this vast network of contacts can be a daunting task, let alone marketing to them. How does a manufacturer connect with all these groups, solve their challenges, and ultimately form an ongoing business relationship? Enter, inbound marketing. Read on for practical ways inbound marketing works for this industry.
Welcome to our inbound best practices blog series, today we'll dive into developing your buyer personas. Personalization helps your inbound marketing efforts soar, and to personalize your content you need an absolute knowledge of your buyer personas. A buyer persona is an ideal customer you're aiming to attract with your inbound marketing campaigns. In other words, they're the person who has a problem that you're ready to solve with your solutions and products.
In order to best leverage your inbound marketing strategy, you probably know by now that the customer buying cycle plays a big role in helping you fine-tune and cater your inbound strategies to your specific customers (personas help, too). But just in case you need a reminder, the buying cycle is defined as the process your customers go through that ultimately leads them to buy your product or service. There are five stages in the customer buying cycle, including:
Having something great to offer doesn't matter much if the person you're trying to sell it to doesn't need it - or worse, doesn't know they need it. A hip startup employee living in Brooklyn might want an SUV in 10 years when he moves to the suburbs but marketing to him right now isn't going to do much good. And a soccer mom upstate might one day happen to be invited to a gala and need a pair of stilettos but giving her a discount on them now isn't likely to lead her down that path (although judging by the shoes collecting dust under my bed, this might not be the best example).