You’re not an expert at everything, but your Mom was, right? Okay, as adults we now know she probably wasn't right about EVERYTHING, but when she told you to, "give credit where credit is due," she was spot-on. The same goes when citing sources in your inbound marketing content. Using someone else’s words or swiping information from their page without properly citing that source is a huge internet no-no. Google doesn’t like it (duplicate content won’t rank higher than the source it was originally published on) and, frankly, it’s just bad form. So, feel free to take advantage of the wealth of knowledge available on the internet, just be sure you are properly citing any sources you use.
Hey, Folks! This blog was originally written in 2014, and while we think it's awesome ya'll love it so much, we decided to update it and make a new one for 2017. You can get to the new blog right here. Duplicate content can cause severe problems for your website. Google has said time and time again that content on your website must be original, unique and share-worthy. When you reuse someone else's words online, the search engines cannot rank your duplicated content higher than the original content. Duplicate content can also cause your website to drop in rankings. But let's say you find some content you want to use or cite as a source. How can you properly cite that source within your blog?
You know that creating a blog for your business is one of the key elements to launching an effective inbound marketing strategy. But, as you probably know by now, gaining leads from it doesn’t happen without some work. You might be wondering how you go about doing this so you gain maximum results for your efforts. Well, one of the key elements is blog optimization.
Would you like to build brand awareness but think that you don’t have the big budget to accomplish it? You don’t need a brand team and the deep pockets required to hire an agency to craft an amazing brand campaign for your company. I am going to outline the steps to accomplish it in a very effective and affordable way!
Blogging is an excellent networking tool to help promote your business in a social media setting. Blogs allow you to inform your network of new trends in the industry, recently completed projects, new products, and sharing educational information. When posting blogs, it is important to follow best practices to maximize the reach of your information.
Our ManoByte team hears it all the time, comments like: "My company is far too complicated to write blogs about." "No one other than people in our industry understand what we really do." “We’re too boring; no one would want to read about us.” (My personal favorite)
While a mom might have a blog to chronicle the lives of her family and a photographer might have a blog to post the best shots from a recent photoshoot, blogging can seem superfluous if your company does not have something personal or glamorous to share.
Did you ever have one of those visible men kits when you were a kid? I did (well, I had the one that was a dog instead of a human because I was that kind of kid). You know what I'm talking about. Like this: It was a fun arts and crafts project but it also taught you about basic anatomy. You had to have all the parts and they had to fit together just right, otherwise the man (or dog) wouldn't stay intact. It turns out that putting together a blog post, an essential part of your inbound marketing strategy as you should know if you've been following Intro to Inbound, has a thing or two in common with Mr. See Through Skin. Following are the most important parts of a blog post. Each one is essential for keeping a post together and making it shine like a beacon to your buyer personas.