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Social Media Marketing

The 5 C's of Social Media: Take 2

By Amy Post | April 26, 2017
Like most businesses today, you probably already have social media pages dedicated to your company, but maybe you're still figuring out how you can leverage them to their full potential. If you are a large business or even just a start-up, you should be aware that engaging with your audience and potential buyers through social is a major factor in your marketing and sales strategies. Failing to engage through these platforms makes you appear behind-the-times and perhaps even untrustworthy to potential customers.

Grand Rapids

Grand Rapids Marketing Planner - April 24-28th, 2017

By Megan Prangley | April 24, 2017
Welcome to the Grand Rapids Marketing Planner, we have a great line-up of activities for you, including an exciting sneak peek at another event being held right here at ManoByte! If you made it to the last MeetUp we held here, then you already know we love to entertain, and the popcorn is always popping when we're hosting guests. If you're looking for something career-related to do this week that will tickle your fancy and help you build referral business, look no further. We've scoured the web and have some of the best ideas right here in our Grand Rapids Marketing weekly planner, so let's jump right in. 

Inbound Marketing

How Internet Marketing Has Changed the World of Business

By Megan Prangley | April 21, 2017
Ever since the dawn of time, people have had something to sell and methods to attract buyers. How effective these methods are have obviously changed, and as new technology becomes accessible smarter ways like internet marketing have taken precedence over more traditional outbound marketing actions. This transition has had profound effects on businesses of all size and industry. Keep reading to see if just how digital marketing has transformed the world of marketing and why you need to take part in it.

Video Marketing

Why Everyone is Obsessed With Live Video

By Allison Spooner | April 20, 2017
If you’re on Facebook, you probably can’t get through a browse sesh without seeing a notification that someone is going live. Whether it’s a celeb taking you with them to get their morning coffee or your best friend showing off their favorite restaurant, live video is here, and users are obsessed.


Grand Rapids Marketing Planner - April 17-21st, 2017

By Amy Post | April 17, 2017
Can you believe the weather we are having here in West Michigan? The sunshine provides a great opportunity to get out and enjoy all the blooms and brightness that are starting to show up throughout the area. Since the rest of the week is supposed to be pretty nice too, these upcoming Grand Rapids Marketing events are a great excuse to get out of that stuffy office and enjoy the beauty and fresh air! 

Video Marketing

Tips for Taking Video Beyond Brand Awareness

By Amy Post | April 14, 2017
You’re probably pretty familiar with brand awareness videos. They usually look a little something like this:

Video Marketing

Can a Video Actually Generate Qualified Leads?

By Megan Prangley | April 12, 2017
A company culture or brand awareness video on your website is great, not only are internet users looking for this content, but you can say a lot more about your company in a short video than in a few lines of boring text. However, where’s the ROI with video content? How do you measure something as intangible as brand awareness? Are your company videos actually going to generate the qualified leads you desire?


The Grand Rapids Marketing Planner 4/10-4/14, 2017

By Megan Prangley | April 10, 2017
This weather has inspired the team at ManoByte to get out in the sunshine, take walking breaks, and open the windows. Are you feeling the Spring fever, too? Here are some ways you can get out this week, escaping the dark office for some career-related networking events downtown. Grand Rapids is buzzing with activity, join these events to build your network of business connections and get some fresh air.