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5 Unexpected Ways Your Website Can Generate Leads

By Allison Spooner | June 21, 2017
Many manufacturing companies today still don't see the value their website presents for business growth. Websites and social media are often viewed as marketing techniques for popular brands or consumer-driven products. But if you’re a manufacturing company who isn’t utilizing an inbound-leveraged website, you’re missing out.

Inbound Marketing

The Grand Rapids Marketing Planner: June 19th - 23rd, 2017

By Megan Prangley | June 19, 2017
It's officially Summer, West Michigan Marketers! Que the tiki parties and long days at the lake. This week, I'm sharing some educational indoor events, and even some virtual events that you can attend from anywhere because let's face it, A.C. is our best friend right now! Here are a few must-do's this week to help you learn something interesting and meet some new professionals in your field.

Marketing Tips

5 Essential Tips For Selling to Facility Managers

By Amy Post | June 16, 2017
If you sell to facility or building managers, you may already know there’s a bit of a “science” with how these individuals make purchasing decisions. You can’t just pop a proposal down and hope they’re going to pick you, especially if you know you aren't the cheapest player in the game. You have to hit a few key pain-points and establish some proven value before they’ll sign on that dotted line.

Inbound Marketing Strategy

How Manufacturing Companies Can Leverage Instagram

By Megan Prangley | June 14, 2017
Instagram may be the hub of food photos and well-angled selfies, but did you know it also holds massive potential as a marketing tool for those in the manufacturing industry? Whether you're producing office furniture, plastic parts, consumer goods, or anything else, if you're not on Instagram sharing your brand's message - then you're missing out on a pretty big promotional opportunity for your business. Keep reading for a few fun ways your manufacturing company can start using this channel for free today.

Marketing Tips

The Grand Rapids Marketing Planner: June 12th-16th, 2017

By Amy Post | June 12, 2017
"We're feeling HOT, HOT, HOT!" this week, how about you? It's going to be a steamy one here in the West Michigan area, that's for sure. I think we'll all be looking for some great spots where we can rest in some A/C with a cool beverage this week, so why not hit up a networking event around town where you can do just that? Here are a few Grand Rapids Marketing events where you can beat the heat:

Buyer's Journey

4 Questions to Ask Before Sending a Proposal

By Amy Post | June 8, 2017
  The sales process can be intense, and the point when the prospect asks for a proposal can be a very exciting moment. You are so ready to close that business, grab the profits, and deliver your excellent product or service! So, the minute someone asks for the price you should give it to them, right? Not so fast, partner, believe it or not, that prospect might not be ready to see those figures yet, and you don’t want to be too quick to send them.

Marketing Tips

What's This Slack Thing, Anyway?

By Allison Spooner | June 7, 2017
If you had a way to improve communication among your team, eliminate extra emails and have a little fun while doing it, would you? Our guess is, yes. The answer to your communication woes may lie in a new tool you’ve probably already heard a lot about. Slack is a messaging app that’s slowly making its way into business conversations across industries. But what exactly is this Slack thing anyway and do you even want people to be able to Slack you?

Inbound Marketing

The Grand Rapids Marketing Planner: June 5th - 9th, 2017

By Megan Prangley | June 5, 2017
Some exciting events are coming up this week, and we wanted to be the first ones to tell you about them because we're just cool like that! Get out of the stuffy office and enjoy some sunshine on your way to these awesome marketing, business, and networking events. We're also planning some exciting events the ManoByte team will be hosting later this season, so subscribe to the blog now to make sure you never miss a Monday Marketing Planner. 

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