The Internet is not only growing, it is changing. Web 2.0 technologies are having a major impact on consumer behavior. The Internet is becoming a real-time information center. Consumers are no longer content to surf, learn, and make buying decisions. They want to participate, interact, share, and generate their own content. Consumers are taking hold of the Internet. Is your business taking advantage of the opportunities that the Internet is affording you to create, influence, and participate with those in your market? Is your business using the Internet as a strategic advantage?